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How to Create Your Strategic Plan for the New Year

The end of 2018 is nearly upon us, which means it's time to look back on this past year and begin prepping for the year to come. 

Whether you've never created a strategic plan before, or you're in need of a quick refresher to fine-tune the plan you already have in mind, ...

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The Importance of Setting Goals for Your Business

The start of a new year isn't just a time for reflection and goal setting in our personal lives  it's also an ideal opportunity to do the same for our businesses! 

Now that we're officially in the final quarter of 2018, take a look back on this past ...

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Key Steps to Defining and Understanding Your Target Market

As much as you may want to believe it, your business is not for everyone. Instead, everything your business creates and puts out into the world should have a very specific audience in mind.

Having a clearly defined audience is essential to your business for many reasons. Without ...

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What’s the Difference Between a Vision and a Mission Statement?

When crafting your business plan as a new entrepreneur, one of the first steps you’ll want to take is to figure out your brand’s vision and mission statements. Or, if your business is reviewing its strategic plan for the upcoming year, making updates to these statements can help keep you on ...

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